Two Important Pieces of a Newsletter

I am creating the newsletter for FastWriters, and I wonder what everyone thinks makes an informative newsletter. In a week, I receive several newsletters from business and marketing tips to parenting and home decorating articles. These are the two elements that will bring newsletter success:

1. Titles – The titles and subtitles need to be less than five to seven words and to the point. Do you prefer

“Proposal Tips That Will Secure a Government Bid and Win”

Or

“Top Proposal Tips To Win A Contract”

Think about it because titles are the first thing readers see.


2. Content – The content has to be well written and informative. A tip is if you use Word, put on the readability statistics in the Tool menu. Make sure that the reading level is between 6th to 7th grade, and reading ease is more than 55%.

There are more, but I will reveal them in a future newsletter edition.

Cybersecurity's New World Order

Cybersecurity is where the government is putting a lot of its money. In the future, we will see tons of request for proposals (RFPs) coming up to address this concern. If your company does not know much about this area, I would suggest you start training your team and yourself on anything and everything dealing with cybersecurity. This is the first time I have seen that the entire world is getting together to address this issue. Big proposals in this arena, so learn about cybersecurity now rather than later.

clipped from www.fcw.com A year after massive cyberattacks virtually shut down Internet operations in Estonia, government officials here and abroad are still learning to adapt to a world in which technology, diplomacy and defense converge. Cyber experts say the event exposed the challenges that cybersecurity poses to an international security system designed to deal with symmetric, physical threats from countries. Stolen data, malicious code and programming can become weapons of mass destruction in the 21st century, or what the leader of the Air Force’s Cyber Command calls “weapons of mass disruption.” Meanwhile, Chertoff has expressed similar sentiments and asked the private sector for assistance. “Because we have such a widely distributed set of cyber capabilities, and therefore such a widely distributed set of potential cyber vulnerabilities, the protection of these systems is not exclusively or even primarily a government function,” Chertoff said.